These days, if your Las Vegas business can’t be found online, you’re going to struggle to stay in business. As business owners we have several choices in the digital world. We can advertise. We can get involved in social media. Or, we can do what it takes to get our business to the top of relevant search results. For that you need a Las Vegas SEO expert. But, how do you choose the right Las Vegas SEO company for your business?
There Are Many Ways to Get More Business Online. Invest Wisely.
Online advertising, as you undoubtedly know, can be expensive. You pay for every click, and if you don’t know what you’re doing, you can end up paying for hundreds, even thousands of clicks that don’t result in new sales, clients or patients.
Social media is great for getting involved with the local community, but it rarely has a measurable return on investment. For most business owners, time is better spent talking with potential customers directly.
That leaves organic search engine clicks, and the numbers don’t lie. On Google, the first five organic results of a local search account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%. A paltry 15% of search traffic goes to Google’s paid ads.
Clearly, getting your business to the top of organic search results is the best way to get more local leads. But, how is it done? For most business owners in the City of Lights, hiring an SEO company is the best way.
What to Look for in a Local SEO Agency
The SEO agency you hire must understand that you’re in competition with other local businesses. It isn’t ethical to work with two or more competing businesses in the same local area. Be sure they agree to this.
The SEO you hire must be able to evaluate your competition and prepare a battle plan to help you win your fair share of fresh leads from Google and Bing. We call it a battle plan because you’re battling with other local businesses, just like yours, to get more fresh leads.
Your local SEO expert should have the expertise, tools and processes necessary to provide your business the services needed to get more leads over time at a rate that’s profitable for your business. For instance, if the average lifetime value of a new customer in your business is $5,000, and your SEO’s work brings you 10 new customers each month, paying them $1,200 to $1,500 per month (less than 3%) is a great return on investment. A good search engine optimization specialist will be able to show you how to measure the results of their work.
Here are the important questions to ask before choosing an SEO company:
- Are you working with a business like mine in my local area?
- How are people finding my business in Google and Bing today?
- What search opportunities is my business not getting today?
- How strong is my local competition in search and how did they get to the top?
- What can be done to get more traffic from Google and Bing and how long will it take?
- How do you price your services and what can I expect?
In other words, make an agency you are thinking of working with show you how your business is being found, where you’re not being seen, and how the businesses getting the most traffic got to the top. Also, be sure to ask exactly what they plan to do to put your business on top and keep you there.
Local SEO is an Ongoing Process
One of the biggest mistakes we see business owners make is hiring an SEO, not seeing immediate results, and ending the service. SEO, like all marketing efforts, is a continuous process. For this reason, be sure that your local SEO services include regular monitoring and reporting. Keep an eye on progress that leads to results.
An SEO Agency Can’t Guarantee Results
If an SEO service provider promises you “page one results,” run! No one can seriously make this promise. Google owns its search results. Likewise, with Bing. Their algorithms control the search results and they are constantly changing, as are the local competition.
The only way to reach the top in Google and Bing search results is to accurately analyze the competition, create a plan to do more than the competition, and execute the plan over time.
Watch Out for Technical Jargon and Overly Complicated Services
Local SEO isn’t complicated. Google and Bing both offer a control panel for business owners to list their business. How you use the Google My Business and Bing Places for Business consoles plays a significant role in your success. Your Las Vegas SEO expert should be able to explain the entire system to you without making your head spin with technical jargon.