The first web page went live on 6 August 1991. On that day the business world was forever changed. Albeit slowly at first, local business marketing made the fundamental shift from paper directories to world-wide web search engines, including Google and Bing. While the shift has been great for consumers and the lucky few business owners with online marketing skills, it left thousands of small, local Las Vegas businesses behind. For them, a Las Vegas SEO agency or local expert is a logical option. But how do you know what to look for when shopping for an SEO expert?
Is Your Medical or Healthcare Practice Visible on the Web?
If you have a local Las Vegas medical or healthcare practice, you can’t afford to ignore Google and Bing. These search engines work hard to help people who want and need your products and services find you. Said another way, Google and Bing deliver qualified leads to local businesses… but only if they know you exist.
More and more, people use their phone, tablet or laptop to find what they want. Some people use voice search, and others prefer searching with their favorite browser. No matter how they search, if your business does not show in the first few results, you’re as good as invisible.
Are you getting the leads you deserve from Google and Bing?
How-to Make Your Medical or Healthcare Practice More Visible on the Web
The process of making your practice as visible as possible on the world-wide web is known as search engine optimization (SEO). It’s not magic. It’s not difficult. But it does require some technical expertise and familiarity with a lot of moving parts.
At the core of your local business visibility are your Google My Business (GMB) and Bing Places for Business accounts. Through these two accounts you list your business, and all its details, with the two largest search engines. However, as you might imagine, this is just the beginning.
All local businesses compete to be at the top of Google and Bing. The winners are not always the best; more frequently they simply have the most exposure. They get more reviews (e.g., Yelp!, Google Reviews, Facebook, etc.), they are listed in more business directories, they are in the news, people talk about and recommend them (e.g., social media, bloggers, etc.), and they publish more about their products, services or industry around the web (e.g., YouTube, Facebook, Twitter, etc.). This is the most difficult part about getting to the top of Google or Bing, because it takes time and skill.
What David Bynon & Associates Can Do for Your Practice
Since 1994, David Bynon has been on the web creating successful web businesses. As a business owner, he understands the importance of bringing in fresh leads as economically as possible. His web accomplishments include a successful ecommerce business, a web community with over 70,000 members, and a nation-wide Medicare website, which he continues to operate today. He’s a published author, patented inventor, educator, and a decorated 20-year U.S. Navy Veteran.
David works with local Las Vegas medical and healthcare practices. On request, he will evaluate your presence online and offer a free visibility consultation. In the free consultation you will discover how visible your practice is in your local area, and what you can to improve visibility and get more leads.